The word Phainesthai (from the greek root word of phenomenon) means 'to shine forth' or 'to show/reveal itself.' This one word summarizes my philosophy succinctly and animates every aspect of my coaching methodology. I believe that an untapped potential exists in all of us, that our existential burden is to courageously attempt to discover and live up to that potential, and that with the proper motivation and orientation to life we can strengthen ourselves, both in body and in character, and allow our emergent potential to 'shine forth' brilliantly.
A Coach Approach
We don't learn to ride a bike from reading a book. Likewise, we don’t learn to perform better from self-help books, elaborate exercise programs or meal plans. We have to practice eating better, moving better, and being better. Which means practicing particular skills and actions consistently. When it comes to developing our character, improving our health and function, body composition, or performance, it doesn’t matter so much what we know. The thing that matters most is what we do...consistently. In my experience, most of the time, we aren’t lacking the information that we need to make good choices. We’re missing the skills, habits, and support from others to make the desired progress towards a valued goal. .
Think about it. Are you making poor decisions when it comes to your diet for example because you are lacking the basic knowledge to eat well? Possibly. But more likely, you may not have the requisite skills and/or habits such as smart grocery shopping, meal planning, food preparation, cooking, eating slowly and mindfully, time management, stress management etc. or you may have too many competing commitments interfering with your focus, attention, ability to act, and therefore progress. Just telling you to “eat healthy” probably won’t help, nor will giving you a handout about the benefits of fruits and vegetables (spoiler alert...they're good for you). You need behavioural help - coaching to help you navigate your goals, priorities, values, blindspots etc. and to help you stay on track by holding you accountable to your own highest standards while supporting your efforts to do so.